In Fall 2018, VBI teamed up with Nadeshot, a pioneer of the modern-day gaming and esports scene. Twitch streamer, YouTube content creator, Founder of 100 Thieves, former OpTic Gaming captain, former professional Call of Duty gamer… The list goes on.
A legend like Nadeshot deserved a design worthy of his reputation and prestige. Our team of pro graphic designers were up to the challenge, and dished out one of our biggest, boldest presentations yet. Needless to say, Nadeshot was pretty pleased with the results. FeelsGoodMan.
But that’s just the start. In this case study, we’ll take you behind the scenes of the design process. A look under the hood, to witness the creative magic and innovation each of our artists poured into the final product. Scroll down to get started.
PROJECT OVERVIEW
Nadeshot hit us up looking for the full, custom animated works, including:
Animated Stream/Video Intro
Logo Animation
Animated Overlays
Animated Screens
Animated Alerts
The end result needed to be explosive and energetic – a dynamic, flowing design that reinforced his stream’s competitive gaming, First-Person-Shooter vibe. We also knew that the motion design needed to incorporate elements of the 100 Thieves brand, Nadeshot’s elite esports organization. And it all had to be compatible with Twitch and Streamlabs. Our team got to work.
We knew we wanted to use a fiery animated theme, but not just any fire. It needed to be something molten, smoldering… like the bubbling core of an active volcano which could erupt at any time and unleash devastation. It seemed only fitting for a gamer capable of pulling insane multi-kills and 360-no-scopes at a second’s notice.
To contrast that bright, high-energy theme, we incorporated darker undertones inspired by a scorched-earth wasteland.
A charred, ash-covered landscape, quaking and tremoring under intense pressure. Smoke emerging from cracks and pits, as if escaping from a dragon’s den. Burning embers blown on a dry breeze.
And just like that, our principal animated themes were nailed down. Now the fun began. As you’ll see below, we set about incorporating them into each of Nadeshot’s individual stream elements. Read on to see how.
LOGOS
Next stop, logos. In this case, 100 Thieves and Nadeshot himself already had finished logos. Both were bright, aggressive designs featuring active typefaces and an imposing red-white color scheme. Instead, Nadeshot turned to our team to breath life and spark into the designs. He wanted animated logos that would turn heads on Twitch broadcasts, YouTube videos, and more. We were more than up to the task.
For Nadeshot’s logo, we incorporated glowing, pulsating visual effects, to accentuate the bold typeface and give the impression that the design was almost breathing. In addition, a ‘spotlight’ effect adds more variation, as an arcing beam of light moves across the design. And if you look close, you’ll notice the unique ‘tracing’ effect that moves along the borders of the letters.