I've been a creator all my life, and in 2015 I decided I couldn't sit on the sidelines any longer. I made it my mission to help other creators brand and monetize themselves.

"A passion for technology and data based decisions have always been my north star for everything I do. My career within Computer Science began in the suburbs of Chicago. I've had the honor of working with many brilliant minds at Fortune 500 companies solving cyber security challenges. Life was very much a matter of enabling employees to do their job, securely. But after 6 years of that, I got bored.

I wanted to grow personally, build a team and switch my gears into a field I've had a lifelong passion for. That's when I started Visuals by Impulse. A homage to my screen name, Impulse. Coincidentally, an impulse can be described as "something that incites or has a tendency to incite action." This was the perfect marriage of combining the visuals aka creative portion of the agency, along with impulse aka the technology of our business.

It has been incredibly humbling to meet with clients at events and hear their stories on how our team has helped change their streams and content overall. I can’t take all the credit, though; we have an amazing team located all over the world. It truly takes a village to do what we do.

Caleb Leigh

CEO & Founder