March 2019. GTA RP hype was in full-swing. A new and unexpected name was sweeping across the Twitch scene. He went by Lord Kebun. Better known by his iconic in-game alias, Mr. Chang. Like others, we couldn’t get enough of his late-night Grand Theft Auto role-playing streams. We found ourselves tuning in during off-hours (kappa, on-hours too…) to catch his latest adventures and hijinks.
And we weren’t alone. Tens of thousands were pouring in nightly to witness the latest Chang Gang happenings. We didn’t know it then, but we were witnessing history. Almost overnight, Lord Kebun had become Twitch legend. In fact, the fastest-growing streamer of all time. From a relative unknown outside of GTA V circles to Twitch superstar, racking in over 280K Followers. The rise was meteoric.
And then it happened. Lord Kebun came calling. He wanted to team up with Visuals by Impulse on a brand new design. A complete overhaul of his Twitch channel, featuring custom brand logo, stream design, and 3D animations.
You see, Kebun’s newfound fame had generated a massive new audience and exciting new revenue opportunities. But it had also cranked up the pressure. With new viewers came big expectations. He would need to maintain the momentum and deliver quality content – or risk losing all those new eyes. Kebun had broken into the upper Twitch tier, and that meant his brand would be competing with the established broadcaster elite. And big league fame calls for big league stream presentation. So he turned to us.
The project called for an oriental, Chinese-themed art style; dancing chopsticks, soaring dragons, towering pagodas… Incorporating some of the most iconic elements and signatures of his infamous online persona, Mr. Chang. A clean, colorful display with themes of far-eastern royalty – befitting the Lord Kebun himself. An equal mix of lighthearted fun and minimalist, professional vibes. It was one of our most ambitious design briefs yet. Luckily, the team was up to the challenge.
Two months later, the final project was delivered and revealed on-air. The Chang Gang faithful tuned in to a whole-new Kebun. Dynamic overlays, 3D stream alerts, stream stingers, emotes, sub badges, and more. A modern, professional look worthy of Kebun’s newfound success. All infused with a personality and style that only Mr. Chang can provide. Viewership climbed while chat moved at light-speed. We watched on with pride as the new subs and donations rolled in. We knew it then as we know it now; VBI had earned the approval and love of Mr. Chang. And that was the greatest prize of all.
So stick around as we take you for a (getaway) ride. Behind closed doors and into the figurative bank vault. An exclusive tour of the Lord Kebun project. From opening sketches to final delivery. All from the perspective of our ace artists, illustrators, and motion designers. So put on your disguises & grab some ammo. We’re about to stir up some trouble.